BYD travelled to Broken Hill in NSW to launch the Shark dual cab PHEV ute. The opening video felt like a desperate attempt to gain instant off-road street cred that Toyota, Ford, Mitsubishi and Nissan have earned through years of brand building and product reliability.
With a design inspired by ‘one of nature’s greatest creatures’ according to the narrator, the Shark puns were flowing as fast as the comments in the online chat that just wanted to know the price.
After 20 minutes of BYD propaganda delivered via a translator the online crowd was getting restless. And then, when the pricing was finally announced, the BYD website crashed leaving the online audience asking if anyone could actually buy one.
The introductory price is $57,900 plus on road costs. The first 2,000 buyers also receive a $500 voucher for accessories.
