BMW Group Australia has achieved notable sales growth in the first nine months of 2023, headlined by outstanding results for its fully electric vehicles.
During the period from January to September this year, registrations of BMW battery electric vehicles (BEVs) totalled 1,869, which nearly doubled those of the same period last year (938).
The BMW iX has resonated strongly with customers, resulting in registrations of the technology flagship – which is available in three variants including the 455kW M60 – increasing by 115 per cent (661 versus 308).
The BMW iX3 continues to perform in the market nearly two years after its launch, with a 38 per cent increase in registrations (597 versus 433).
Buyers have also shown keen interest in the first-ever BMW iX1, with the fully electric compact premium crossover already notching up 391 registrations despite only going on sale earlier this year.
In early 2024 the iX1 xDrive30 will be joined by the iX1 eDrive20, which will become BMW Australia’s new entry point to its fully electric vehicle range at a price of $78,900*. This is a key component of BMW Australia’s new electromobility strategy to offer an even wider selection of fully electric BMWs to customers.
By Q1 next year, there will be four BMW fully electric variants priced below $89,332, exempting them from both Luxury Car Tax (LCT) for fuel efficient vehicles and Fringe Benefits Tax (FBT) for fleet operators. This includes the two iX1 variants, the i4 eDrive35 and iX3 M Sport.
The robust BEV sales growth contributed to a strong overall result for BMW between January and September 2023.
Total BMW registrations were up 4.7 per cent, with individual model highlights including double digit increases for 1 Series, 2 Series and a seven percent uplift for the renowned 3 Series.
At the upper luxury level, the 7 Series and 8 Series saw 40 and 23 per cent increases.
The MINI brand continued its stellar sales momentum in 2023 with 3,306 registrations, representing an increase of more than 26 per cent compared with last year. These results come off the back of every MINI model line achieving growth.
*Recommended Retail Pricing is shown and includes GST and LCT but excludes on-road costs. Customers are advised to contact their nearest BMW dealer for all pricing enquiries.
