Most major fleets are accelerating their electric vehicle rollouts, with more and more electric and hybrid vehicles hitting Australian roads every month.
The inclusion of EVs within fleets presents an ideal opportunity for fleet operators to reinforce their Sustainability and Corporate Social Responsibility credentials with key stakeholders including customers, suppliers, staff and shareholders.
Fleet branding is the ideal platform to deliver these messages as there is a direct link between the brand and the sustainability initiative – ie the EVs.
Liberty Signs are Australia’s most awarded fleet branding experts and have seen a major trend towards “EV specific” branding within fleets.
A recent successful project has been with Endeavour Energy, who supply safe, reliable, and affordable power to over 2.6 million people living in NSW.
CEO Liberty Signs, David Cross says; “The combination of the EV messaging and the use of a bold, bright and unmissable indigenous design has been incredibly effective”.
“Our in-house design team really enjoyed working with Endeavour Energy on such innovative and important sustainability communication.”
The impact of the new designs was reinforced by David Gal, Fleet Manager for Endeavour Energy; “feedback from our community and staff has been amazing. We are already planning further roll-outs to utilise our EV fleet to deliver important sustainability messages.”
When EVs are branded with relevant signage, a strong message is sent to the community. That message is: we are changing our behaviour in favour of sustainability.
For your EV branding project, contact Liberty Signs on 1300 137 811.
