Ford Australia is making significant strides in the electric vehicle (EV) market, with a particular focus on fleet operators, tradespeople, and consumers. Over the past few weeks, Ford showcased its new EV offerings at two prominent events: Mobility Live in Melbourne and the Sydney International EV Autoshow. These events marked critical steps in Ford’s vision to electrify its most popular models for the Australian market.
At Mobility Live in Melbourne, Ford debuted its highly anticipated Ranger Plug-In Hybrid Electric Vehicle (PHEV) in Australia. This model highlights the Pro Power Onboard system, designed to provide power for charging tools and equipment directly from the vehicle, making it an ideal solution for tradespeople who need reliable power on-site. Also on display was the E-Transit Custom, a fully electric van tailored to meet the demands of commercial users. Both vehicles were shipped in as pre-production prototypes, creating a tense moment for Ford’s team as they awaited their arrival. This unveiling underscores Ford’s commitment to electrification, targeting the commercial market with robust, purpose-built EV options that retain the core features valued by Australian users.
Ford’s booth at the Sydney International EV Autoshow shifted its focus slightly to appeal to a broader consumer audience, featuring the Ranger PHEV alongside the Mustang Mach-E. Both events offered test drives of the Mustang Mach-E, allowing attendees to experience firsthand Ford’s leap into the electric age with a vehicle that combines performance, style, and sustainability. The Mustang Mach-E, a fully electric SUV, has been a recent addition to Ford’s lineup in Australia and represents their effort to attract environmentally conscious consumers without compromising on power or aesthetics.
The Ranger PHEV, set to arrive in Australia in 2025, will initially be available in the XLT and Wildtrak trims. These higher-end models are expected to appeal to fleet operators and tradespeople who require a rugged, fuel-efficient vehicle capable of towing and off-road performance. With a 2.3-litre turbocharged EcoBoost engine paired with a 75-kilowatt electric motor, the Ranger PHEV delivers power and efficiency. Its 11.8-kilowatt-hour battery can be charged in around five hours, providing options for both EV-only and hybrid driving modes. The Pro Power Onboard system enables the use of high-powered tools, with outlets in the vehicle bed and cabin to support various equipment, up to a 6.9-kilowatt power rating. Ford ensures the PHEV maintains the core attributes that make Ranger Australia’s top-selling vehicle, including its 3.5-tonne towing capacity and advanced 4WD system.
The E-Transit Custom complements the Ranger PHEV in Ford’s electrified lineup. This all-electric van is designed to preserve the spacious load area and robust capabilities that make the Transit series popular worldwide. It features a 64-kilowatt-hour battery that powers a 160-kilowatt motor, with energy-efficient elements such as a vapor-injected heat pump. The E-Transit Custom aims to reduce operational costs for businesses and fleets, while contributing to a greener future.
Ford’s recent showcases highlight a strategic push into EVs tailored for diverse Australian needs, from the rugged requirements of tradespeople to the performance expectations of consumers. As these models become available in Australia, Ford is positioned to play a leading role in advancing sustainable transport options across multiple market segments.
