There was a buzz early in the morning on Day One at the 2024 Everything Electric Show as the exhibitors put the finishing touched to their displays, and the press contingent rolled through led by Dan Caesar, CEO at FullyCharged Show, in a return to a tradition that signalled the opening of ‘old style’ motor shows for decades.
“The potential for this show to be the new electric home and motor show for Australia is considerable, and we want this show to be really different and something that can help move consumers away from combustion technologies to cleaner, greener technologies,” explained Caesar in his opening address.
Caesar also pointed out that the technologies on display were invented, or first trialled, during the 1800s but were overshadowed by fossil fuels which became the dominate energy source.
“We believe for a whole variety of different reasons, whether it’s clean air, or climate, or just the fact that these new technologies are better in most of our opinions. Now is a fantastic time to move to a new set of technologies,” stated Caesar.
“I call this a new era for the motor industry, a new era in the home industry, but it’s beyond that. It’s a new epoch. It’s a new paradigm. This will change things very, very significantly. On the FullyCharged Show. We’re lucky enough to go to lots of different countries and see what’s going on, from places which are in the early adoption stage, to places like Norway, where 92% of new car sales in the last month were pure electric.”
“Norway’s an interesting canary in the coal mine because they have almost entirely gone pure electric but pretty much abandoned hybrids; and they’ve obviously abandoned petrol and diesel as part of that as well.”
“So we are constantly very fortunate to see what’s going on out there and we can see this huge paradigm shift coming with everything. Not just the cars, but how the cars interrelate with the houses. And how the dealership model works in the new paradigm. All these things are going to change very, very significantly over the next 10 to 15 years.”
One of the great things about Everything Electric is the diverse number of exhibitors that are focused on renewable energy to help people understand that the transitions to low emissions isn’t just about transport.
“Electric vehicles are very much at the heart of what we do on our YouTube channels and are very much at the heart of what we do with this show,” explained Caesar. “But I spoke to a gentleman earlier and we agreed that the motor show as was is changing. The motor show now seems slightly out of date if it’s just about cars.”
“So from our perspective, what we’re seeing now is that car and home are going to be joined by a cable. And that’s where we think this show could go. It can be much more than just about cars.”
“It can be everything electric however, people’s emotions around cars are very, very, very strong. And Australia is no exception to that. And what we like to do is use these cars as the way to kind of pull people into this world. Get them to start think about the energy they are using through the car. You know the car can be this spear tip we think to this kind of energy transition.”