At the 2022 Australasian Fleet Management Conference, Mazda had two vehicles on display. A BT-50 which has been finding its way into fleets since launched several years ago, and a second vehicle which was an electric car. The MX-30 is the first EV from Mazda and has received very little coverage in the media compared to Tesla and Polestar.
Up to the end of July 2022, Mazda had delivered 414 variants of the MX-30 which is available in petrol, hybrid and full electric. It’s an SUV shape with quirky rear doors that open the opposite way to allow greater access to the rear seats.
Speaking with Tim Crilly, Senior Manager – Corporate Fleet and Business at Mazda Australia, having an electric vehicle on display created a lot interest from people because many didn’t realise there was an EV option in the Mazda range.
“I wasn’t sure how it would be received when we put it on display,” Crilly told Fleet News Group recently when we spoke about the new fleet sales role in Sydney to support the continued growth.
“It brought a lot of people to the display and we have been following up with businesses interested in reducing their emissions since.”
The retail success of Mazda over the last decade has been driven by great products and attractive styling. The CX-5 has held a regular spot in the top novated lease vehicles with the Mazda3 and Mazda CX-9 also making the top 10 list several times over the last five years.
The main fleet vehicle for Mazda is the BT-50 which was also on display. Crilly explained that they have had a lot of success with the new model since it was launched because of the high levels of safety technology across the range.
“We’ve had vehicles to sell over the last two years which has created customers that are new to the Mazda brand,” said Crilly.
“We’re also excited about the range of genuine accessories that are available with the BT-50. The range covers the common items purchased by fleets which means they can get the vehicle delivered from the dealer ready to go. And they are all included in our five year manufacturer warranty.”
Traditionally Mazda haven’t chased fleet sales though Crilly and the team have quietly been building a loyal group of customers. It’s now time to expand the team with the MX-30 creating new fleet opportunities and other new models coming for the novated lease buyer.