DEEPAL Australia has officially launched its highly anticipated DEEPAL S07 electric SUV in Australia, marking a significant step in the nation’s electric vehicle (EV) market. The first batch of vehicles has already arrived in Melbourne, with test drives for novated lease buyers, looking to take advantage of the FBT Exemption, now underway at the brand’s retail locations in Sydney and Melbourne.
DEEPAL plans to expand its presence to Queensland, South Australia, and Western Australia by early 2025, with further location announcements expected soon.
A Package Tailored for Australian Buyers
Priced at $53,900 MLP (Manufacturer’s List Price), the DEEPAL S07 is designed to appeal to a broad audience, particularly those looking for affordable EV options. The model is eligible for the Fringe Benefits Tax (FBT) exemption on electric vehicles, making it an attractive option for novated lease buyers who want to reduce their taxable income while driving a cutting-edge SUV.
General Manager of DEEPAL Australia, Cormac Cafolla, stated: “The S07 represents a new era of electric driving, combining cutting-edge technology, remarkable performance, and luxurious design in an all-electric package that promises to redefine the SUV experience. With the first vehicles arriving, we’re delighted to commence customer deliveries and see the first of many DEEPAL S07s in the driveways of Australian households.”
Performance Meets Design
The DEEPAL S07 is powered by a 79.97kWh ultra-high efficiency battery, delivering 160kW of power and 320Nm of torque. It offers a WLTP-certified driving range of up to 475km, making it ideal for daily commutes and weekend getaways. The Italian-designed exterior features sleek, modern lines, complemented by a luxurious, yacht-inspired interior.
Key interior highlights include:
- 15.6-inch tilting touchscreen: Central hub for navigation, entertainment, and vehicle controls, with wireless Apple CarPlay® and Android Auto™ compatibility.
- Augmented Reality Heads-Up Display (AR-HUD): Projects key driving data onto the windshield for improved safety.
- Premium Sound System: Featuring 14 Sony speakers and immersive ‘Sound Island’ technology.
- Intelligent Gesture Recognition: Hands-free control of calls, music, and more.
- Customised Scenario Modes: Options like Nap Mode, Privacy Mode, and Camping Mode enhance comfort and convenience.
Safety and Convenience at the Core
Safety is a major focus of the DEEPAL S07. The SUV is equipped with seven airbags, advanced driver assistance systems (ADAS), and features like Lane Keep Assist, Blind Spot Detection, and Autonomous Emergency Braking with pedestrian and cyclist alerts. A panoramic 360-degree monitor further assists drivers in navigating tight spaces.
For those prioritising comfort and technology, the S07 offers ventilated and heated front seats, a panoramic sunroof, and a wireless 40W fast charger. The SUV’s Vehicle-to-Load (V2L) capability allows owners to power external devices, a useful feature for camping or emergency scenarios.
Charging Made Easy
To support the growing EV ecosystem, DEEPAL offers a complimentary 12-month subscription to the EVIE charging network for orders placed by 31 January 2025. Home charging is streamlined through DEEPAL’s partnership with EVSE, which manages installation and maintenance of Smart Home Chargers. Charging options include:
- DC Fast Charging: 30-80% in approximately 35 minutes.
- Home Charging: Full charge in 8-11 hours using AC chargers.
Warranty and Servicing
The DEEPAL S07 comes with a competitive 7-year/160,000-kilometre new car warranty and an 8-year/240,000-kilometre battery warranty. The vehicle also includes a capped-price servicing program for 7.5 years or 75,000 kilometres, ensuring predictable maintenance costs.
Designed for Novated Lease Buyers
While the DEEPAL brand is new to Australia, making it less established in fleet circles, the S07’s price point and features are well-suited for novated lease buyers. The FBT exemption for EVs enhances its affordability, allowing employees to maximise tax savings while enjoying the benefits of electric driving. The luxurious design and advanced features also appeal to those seeking a premium yet cost-effective vehicle.
Colours and Trim
The DEEPAL S07 is available in seven exterior colours inspired by the cosmos, such as Comet White and Nebula Green, with premium options like Cosmic Yellow available at an additional cost. Interior trim choices include Black or Orange, adding a touch of personalisation to the driving experience.
The Future of Mobility
The launch of the DEEPAL S07 signals a bold entry into the Australian market by DEEPAL, an innovative EV brand under China’s Changan Automobile. Known for its focus on intelligent design and sustainability, DEEPAL aims to transform electric vehicles into mobility companions that enhance everyday living. The company’s vision, “Touch the Future,” reflects its commitment to blending advanced technology with user-centric features.
A New Era Begins
As DEEPAL expands its footprint across Australia, the S07 is poised to make a strong impression, particularly among individuals exploring the benefits of novated leasing. For those ready to embrace the transition to electric mobility, the DEEPAL S07 offers a compelling blend of performance, technology, and value—an SUV that’s ready to redefine the EV experience.
