Geotab’s 2024 Sustainability and Impact Report underscores the company’s pragmatic, data-centric approach to decarbonisation, safety and operational efficiency across global fleet and transport operations. Celebrating 25 years in business, Geotab continues to evolve its mission—integrating sustainability into every layer of its operations and product development while helping more than 55,000 customers navigate the path to net zero.
A Message from the Top: Pragmatic Progress
Founder and CEO Neil Cawse emphasises the role of practical solutions in achieving environmental goals. “Progress isn’t always linear… cost reduction and efficiency is likely to be the catalyst for change,” he notes. His message reflects a shift from idealism to grounded, data-backed decision-making in the face of growing global pressures around cost and carbon accountability.
Sustainability Approach: Driving Impact Where It Matters Most
Geotab has sharpened its focus on three key areas through its Impact Agenda:
- Accelerating fleet decarbonisation by offering EV suitability tools and emissions insights.
- Enhancing road and driver safety through AI-driven platforms and real-time feedback.
- Supporting net zero progress with strategic research and industry collaboration.
These pillars support a vision where environmental action aligns with operational excellence—especially important for transport sectors facing rising fuel costs, compliance requirements and stakeholder scrutiny.
Key Achievements in 2024
- 63% year-over-year growth in connected electric vehicles.
- 700 million EV miles tracked.
- Users of Geotab’s sustainability solutions emitted 6.3% less CO₂ per mile than non-users.
- A 39% global increase in the use of Geotab’s sustainability platforms.
- US$4.9 billion in potential savings identified for light-duty fleets using EV Suitability Assessments.
Helping Fleets Transition with Confidence
The suite of sustainability tools offered by Geotab now includes:
- EV Suitability Assessment (EVSA): Recently enhanced with automatic vehicle type detection.
- EV Infrastructure Insights (EVIA): Strategic analysis of charging requirements and locations.
- Greenhouse Gas Emissions Report: TÜV Rheinland® certified and aligned with GHG Protocol, supporting regulatory compliance including Europe’s CSRD.
- Charge Monitoring: Ensures EV readiness and supports fleet managers with smart alerts.
- AI-based Safety Center: Delivered a 5.5% reduction in collision rates within four months of rollout.
These tools empower companies to move beyond aspirations and into measurable results.
Spotlight on Customer Success
From Europe to Antarctica, Geotab’s impact stories reveal how data transforms outcomes:
- SIRO (Ireland) achieved a 76% reduction in speeding and 27% lower CO₂ emissions compared to peer fleets.
- California Freight (USA) saved nearly $50,000 monthly by managing idling.
- PepsiCo Turkey cut collisions by 70% using Geotab’s safety scorecards.
- DB Regio (Germany) saved hundreds of thousands of litres of diesel and over 90,000 tonnes of CO₂.
- British Antarctic Survey uses custom telematics to enhance safety and sustainability in extreme environments.
Advanced Mobility Insights for Smarter Infrastructure
Altitude by Geotab, a platform for governments and infrastructure planners, offers real-time insights into vehicle movement, stop durations and domicile behaviours. Used by organisations like CIMA+ in Canada, it has helped inform energy planning for zero-emission freight routes—bridging the gap between ambition and implementation.
Operational Emissions: A Mixed but Transparent Picture
Geotab remains committed to reaching net zero across all three scopes by 2040, with a 2030 interim target of halving emissions.
In 2024:
- Scope 1 emissions increased by 0.7% (due to higher natural gas usage).
- Scope 2 emissions decreased by 66%, aided by renewable energy certificates and office closures.
- Scope 3 emissions rose by 39%, reflecting business growth and supply chain impact.
Total Scope 3 emissions were 71,817 metric tonnes CO₂e—predominantly from purchased goods and services (88.6%).
While acknowledging these increases, Geotab reaffirmed its commitment to supplier engagement, product lifecycle data, and improvements in emissions reporting through ESG software and employee education.
Waste and Energy: Incremental Gains
In 2024:
- Geotab diverted 86.5% of waste from landfill at its Canadian HQ—short of the 94.1% achieved in 2023 but still tracking toward its 90% diversion goal for 2030.
- Over 5,896 kg of electronics and 453 kg of snack wrappers were recycled.
- Packaging innovation included recyclable cardboard and digital product manuals to reduce paper use.
On the energy front, Geotab conducted detailed audits and purchased RECs covering 16.4% of electricity consumption at HQ. The goal is to power all facilities with 100% renewable energy by 2030.
Sustainable Supply Chain: Collaboration in Progress
Understanding that Scope 3 emissions are the most difficult to control, Geotab is investing in sustainable procurement, including:
- 60% of top 10 suppliers now reporting to CDP.
- 100% of procurement staff trained in sustainable sourcing and labour rights.
- Enhanced supplier codes covering human rights, conflict materials, and modern slavery.
Geotab also promotes local and small business procurement, including partnerships with Indigenous and women-owned companies.
Empowering People and Communities
The company’s people-first philosophy is evident in initiatives that span health, diversity, and career development:
- Over 39,000 hours of training and 400 internal promotions in 2024.
- 364 employees have accessed Geotab’s EV incentive programme since 2019.
- 100% of staff completed ethics and compliance training.
- 42 million steps logged in the annual wellness challenge.
Geotab also delivered more than $150,000 in donations, supported 21 charities, and awarded 6 student scholarships, including for Black and Indigenous STEM students.
Commitment to Data Security and Responsible AI
With customers including the US Federal Government, Geotab maintains stringent data security standards, including FIPS and FedRAMP compliance. The company earned the PICCASO Data Partnership Award for its leadership in privacy and policy.
Its approach to AI is human-centric, favouring “augmented intelligence” over automation. The flagship tool, Geotab Ace, operates with user oversight and promotes transparency. Geotab is a signatory to Canada’s Voluntary Code for responsible generative AI development.
A Platform Built on Trust
Geotab’s 2024 report is more than a checklist of green credentials. It shows a company maturing into a global sustainability enabler—backing big environmental promises with the tools to track, measure and manage change at scale.
As Geotab continues to integrate sustainability into fleet, infrastructure and policy domains, its message is clear: the path to net zero is paved with data, collaboration and pragmatic solutions.
- Amazon orders 3,000 electric trucks from Tata Motors in major fleet electrification push
Amazon is taking a significant step towards electrifying its freight operations in India, announcing a collaboration with Tata Motors to deploy 3,000 electric trucks across its transportation network. The agreement represents the largest electric truck deployment announced by an e-commerce company in India and signals a shift beyond electric last-mile delivery vehicles towards the electrification of middle-mile freight transport. The trucks will transport customer shipments between distribution facilities, across major cities and eventually along national freight corridors. Importantly, the vehicles will be supplied by Tata Motors but owned and operated by Amazon’s carrier partners, demonstrating how large organisations can influence fleet electrification across their transport supply chains without directly owning the vehicles. Electric trucks to tackle long-distance freight The first vehicles, including the Tata Ultra E.7, will begin operating in Delhi during India’s festive season, when freight volumes traditionally increase. The initial deployment will focus on light- and medium-duty electric trucks operating within cities before expanding to major highways. One of the most ambitious elements of the announcement is the plan to electrify the 2,800-kilometre Delhi–Bengaluru–Chennai freight corridor along National Highway 48. The corridor spans seven states and connects six of India’s largest e-commerce regions. Supporting the expansion will require dedicated charging infrastructure, with Amazon working alongside charging provider Yahhvi to establish charging hubs. Amazon already has 10 charging yards across India developed by Yahhvi, providing an initial infrastructure network to support its electric freight ambitions. Tata Ultra E.7 designed for commercial operations The Tata Ultra E.7 will be among the first electric trucks deployed under the agreement. The vehicle features an integrated e-axle, CCS2 fast charging capability and regenerative braking to improve energy efficiency during commercial operations. It also incorporates a new-generation crash-tested cabin and high-voltage safety systems. Tata Motors says the electric truck has been developed to deliver lower operating costs, improved uptime and reduced transport emissions compared with conventional diesel alternatives. Rajesh Kaul, Vice President and Business Head – Trucks at Tata Motors, said the commercial case for electric trucks was becoming increasingly attractive. “Electric trucking in India is moving beyond the pilot stage and entering a phase of wider adoption. With deep localisation driving affordability and a compelling total cost of ownership, zero-emission trucks are becoming a practical business proposition for fleet operators across segments.” Kaul said the collaboration would extend beyond vehicle supply to include charging infrastructure, servicing and operational support. This integrated approach is particularly important for commercial fleet operators, where vehicle availability, maintenance support and access to energy are essential to maintaining service delivery. Amazon already operating 15,000 electric vehicles The electric truck announcement builds on Amazon’s existing fleet electrification activities in India. The company reports that more than 15,000 electric vehicles are already operating across more than 500 Indian cities. However, most electric delivery deployments have focused on shorter urban routes, where predictable daily distances and depot-based charging make electrification relatively straightforward. Moving into middle-mile freight introduces additional operational challenges, including heavier payloads, longer distances, higher daily utilisation and the need for charging infrastructure along transport routes. Abhinav Singh, Vice President, Operations, Amazon, APAC, Middle East, Africa and Turkey, said the partnership was an important part of Amazon’s commitment to achieving net-zero carbon emissions by 2040. “We are now setting a bold vision to scale electric trucking, addressing one of the toughest challenges in decarbonising transportation.” The company has also supported the Laneshift programme with C40 Cities, which previously piloted electric trucks along the Bengaluru–Chennai corridor. Government policy supporting electric truck adoption The announcement comes as Indian governments introduce measures to encourage the adoption of electric commercial vehicles. Delhi’s 2026 EV Policy includes an incentive for early adopters, allowing the first 1,000 eligible privately owned medium-duty electric trucks registered within three months of the policy’s launch to enter the city at any time of day for 10 years. This provides a potential operational advantage compared with conventional freight vehicles that face restrictions during designated hours. For transport operators, policies that improve vehicle access and operating flexibility can influence the commercial viability of electric trucks alongside traditional considerations such as purchase price, maintenance and energy costs. What Australian Fleet Managers can learn Although the announcement relates to India, the scale and structure of the agreement provide several lessons for Australian organisations planning to reduce transport emissions. The first is that fleet electrification does not necessarily require organisations to own every vehicle. Amazon’s approach demonstrates how major customers can work with contracted transport providers to encourage the adoption of lower-emission vehicles. The second is the importance of planning charging infrastructure alongside vehicle procurement. Electric trucks cannot be assessed in isolation from the routes they operate, their daily utilisation and the availability of charging facilities. Finally, the collaboration highlights the value of engaging vehicle manufacturers, charging providers and transport operators early in the planning process. For Australian Fleet Managers and Sustainability Managers, the announcement reinforces that successful fleet electrification requires more than selecting an electric replacement for a diesel truck. It requires an understanding of operational requirements, whole-of-life costs, energy infrastructure, maintenance arrangements and the partnerships needed to support reliable transport operations. Amazon and Tata Motors have announced an ambitious deployment target, and the next test will be demonstrating how electric trucks perform as the rollout expands from urban freight routes to longer-distance transport corridors. For the broader fleet industry, the project could provide valuable evidence about the practical and commercial requirements of electrifying freight transport at scale. - Geely EX2 proves there’s big demand for little EVsThe Geely EX2 has surpassed one million global sales in just two years, highlighting the growing demand for compact electric vehicles and the expanding choice available to Australian fleet buyers. The small electric hatchback, known as the E2 in selected markets, has become one of Geely’s most successful models, averaging approximately one sale every minute
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