Geely is preparing to take another step into the Australian market, with its best-selling electric hatchback—the EX2—set to make its first public appearance at the 2026 Melbourne Motor Show.
The new model will headline the brand’s five-vehicle display at the event, giving fleet buyers and industry observers an early look at a vehicle that could quickly become a mainstream contender in the small EV segment.
According to the company, the EX2 was the best-selling vehicle in China during 2025, recording more than 460,000 sales and holding the top position for seven consecutive months.
A strategic moment for Geely in Australia
The Melbourne Motor Show appearance is more than just a product reveal. It signals Geely’s intent to build momentum in Australia following its market entry in 2025, where the brand has already delivered more than 6,600 vehicles across its initial models.
For fleet decision-makers, the significance lies in the timing. Affordable, compact EVs are increasingly becoming the next battleground as organisations move beyond early adopters and begin planning large-scale fleet transitions.
The EX2 is expected to arrive in Australian showrooms in the third quarter of 2026, positioning it squarely in the volume segment where total cost of ownership and driver acceptance matter more than brand heritage.
More models under consideration
Geely will also use the show to test market appetite for additional vehicles, including a sedan and SUV currently being evaluated for the Australian line-up.
Gathering real-world feedback from potential customers is a pragmatic move, particularly in a market where Fleet Managers have shown caution toward new entrants. Many organisations are watching closely to see which brands commit long-term to local support, parts supply, and service networks before making procurement decisions.
That cautious approach has been a consistent theme across the fleet sector, especially as new manufacturers enter the market with aggressive product plans.
Building out the electrified range
Rounding out the display will be the updated EX5 all-electric SUV and the Starray EM-i plug-in hybrid, both of which have helped establish Geely’s early presence in Australia.
These models have already achieved strong sales performance in their respective categories during 2026, indicating that demand for electrified vehicles continues to grow across both private and fleet channels.
For organisations developing decarbonisation strategies, the key takeaway is not just the arrival of another EV—it’s the widening choice across segments. As more models become available at different price points and vehicle sizes, procurement frameworks will need to evolve to assess fit-for-purpose options rather than relying on a limited shortlist.
What it means for fleet buyers
The debut of the EX2 highlights three broader trends shaping the Australian fleet market:
1. The small EV segment is becoming mainstream
Affordable hatchbacks are moving from niche offerings to core fleet vehicles.
2. New brands are accelerating competition
Increased supply is likely to place downward pressure on pricing and improve feature sets.
3. Fleet evaluation cycles remain cautious
Organisations are still prioritising reliability, service capability, and long-term support over early adoption.
The Melbourne Motor Show, running from 10–12 April 2026 at the Melbourne Convention and Exhibition Centre, will provide the first opportunity for Australian buyers to assess the EX2 in person—and begin forming those longer-term judgments about its suitability for fleet operations.
