Geely Auto Australia has announced a landmark three-year partnership with the Canterbury-Bankstown Bulldogs, marking the brand’s first major move into Australian sport. Beginning with the 2026 NRL and NRLW seasons, Geely will become the Club’s official vehicle, EV, and apparel partner, underscoring a shared focus on innovation, performance and community.
Under the deal, Geely’s logo will feature prominently on the front of the Bulldogs’ playing shorts for both men’s and women’s teams, coinciding with the Club’s refreshed brand identity and new era of growth. The partnership brings together one of rugby league’s most iconic clubs with a global automotive leader renowned for its sustainability and advanced vehicle technology.
For Geely Auto Australia, the announcement caps off a strong debut year in the local market. CEO Lei Li said the collaboration was the ideal way to cement the brand’s presence in Australia.
“Our partnership with the Canterbury-Bankstown Bulldogs is the perfect way to kick off our local partnerships and round out an exciting first year for Geely Auto in Australia,” Li said.
“The Club’s rich and passionate history combined with its future vision aligns well with our own brand and journey entering the Australian market. This strategic partnership will be a fantastic opportunity for these two major brands to connect on and off the field.”
Bulldogs CEO Aaron Warburton described the partnership as a defining moment in the Club’s modernisation.
“Welcoming Geely Auto to the Bulldogs Family is a defining moment as we write the next chapter of our Club’s proud history,” Warburton said.
“Geely represents power, durability and relentless innovation – exactly the qualities that will drive our performance in 2026 and beyond. As we modernise our brand and break ground on our new Centre of Excellence, partnering with a global leader like Geely demonstrates our ambition and our commitment to delivering world-class experiences for our Members, fans and community.”
The partnership will also include fan engagement and match-day activations at Accor Stadium, featuring Geely vehicle displays, interactive experiences and exclusive player content.
Both organisations see the partnership as more than a sponsorship — it’s a collaboration that celebrates shared values of excellence, innovation, and community spirit. As Geely expands its Australian footprint with a growing EV line-up and nationwide dealer network, its alignment with the Bulldogs marks an important step in connecting the brand with Australian families and sports fans alike.
