Polestar has reported its strongest retail sales performance on record, delivering 60,119 vehicles globally in 2025 – a 34 per cent increase compared to 2024.
The result caps off a challenging year for the global automotive market, with Polestar continuing to grow despite ongoing economic headwinds and intense competition in the electric vehicle segment. Fourth-quarter retail sales reached 15,608 vehicles, up 27 per cent year-on-year, underlining strong momentum heading into 2026.
For Fleet Managers and Sustainability Managers, the results point to a brand that is gaining scale and stability at a time when many organisations are assessing EV supply confidence, residual value risk and long-term support as part of their transition planning.
Growth driven by network expansion and model mix
Polestar Chief Executive Officer Michael Lohscheller said 2025 was the company’s best year to date for retail sales, highlighting growth in market share across key European markets.
He attributed the performance to the rapid expansion of Polestar’s sales network – which grew by more than 50 per cent during the year – alongside a broader and more competitive model line-up.
For fleet buyers, network coverage and service accessibility remain critical considerations when introducing EVs into operational fleets, particularly for organisations with national footprints or regional operations.
Australian market records strong uplift
Australia mirrored the global trend, with Polestar delivering 2,373 vehicles locally in 2025. This represents a 38.5 per cent increase compared to the previous year, reinforcing the brand’s growing presence in the Australian fleet and novated leasing markets.
Polestar Australia Managing Director Scott Maynard said the sales growth was only part of the story.
He pointed to strong order intake, the local success of Polestar 4, and the continued expansion of retail and service infrastructure as key factors positioning the business well for 2026.
For Finance Managers, these indicators matter when assessing total cost of ownership, downtime risk and whole-of-life support – particularly as EV fleets move from pilot programs into business-as-usual operations.
Strategy update due in February
Polestar management will host a global strategy update on 18 February 2026, outlining key product developments and providing a financial outlook for the business.
This update is likely to be closely watched by fleet decision-makers, particularly those developing multi-year fleet transition plans and seeking clarity on future model availability, production locations and long-term brand direction.
What it means for fleet buyers
While retail sales figures alone do not dictate fleet suitability, Polestar’s continued growth sends a strong signal to organisations considering premium EVs within their passenger and executive vehicle segments.
As fleet management maturity increases, organisations are moving beyond simple purchase price comparisons and focusing more heavily on supply continuity, service coverage, emissions performance and driver acceptance. Polestar’s 2025 performance suggests it is strengthening across several of these dimensions.
With EV adoption accelerating unevenly across sectors, consistent growth from manufacturers helps reduce uncertainty for fleets tasked with cutting emissions while maintaining operational reliability.
